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Sassy Apparel Box 2018

Posted by Barbara Ntumy on

Sassy Apparel Box 2018

It’s finally that time of the year. The time where we start brainstorming gift ideas, the festive decor is unearthed and dusted off and, perhaps most excitingly, the return of the Sassy Apparel Box. If you’re new to the Sassy Apparel family, you might be asking yourself, “what is this Sassy Apparel Box?” Simply put, the Sassy Apparel Box is the hassle free solution to gift giving this festive period. Whether that gift is to yourself or to your bestie, the Sassy Apparel Box is teeming with something for everyone. The box is filled with new and exclusive Sassy Apparel...

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Nadina Did This & Sassy Apparel

Posted by Nadina Ali on

Nadina Did This & Sassy Apparel
Nadina Ali is the designer behind design project Nadina Did This. Originally from Marseille, she came to the UK to study Clothing Design and after a few years working in the fashion industry, decided it was time to share her own ideas with the world. A lover of pop art, street culture, bold graphics and typography, she aims to incorporate those elements into her designs.

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Life is inherently political - we let our clothes do the talking

Posted by Siana Bangura on

Life is inherently political - we let our clothes do the talking

I remember the night Barbara and I sat in her room brainstorming, planning and scheming what a re-launch would like. Once we agreed on the new name and logo - after all, we weren’t just making statement tees anymore but also totes, headwraps, and even homeware like mugs- we had to think up a new slogan and mission statement. After lots of back and forth, we agreed on what we now use proudly: ‘Life is inherently political, let your clothes do the talking’. And that’s just it! Life really is inherently political, especially if you belong to a minoritised group...

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World Refugee Day 2018 - Standing in solidarity with the forcibly displaced

Posted by Barbara Ntumy on

World Refugee Day 2018 - Standing in solidarity with the forcibly displaced
This World Refugee Day, let us remind ourselves of the resilience and bravery of millions of refugees around the world, past and present. Refugees witness and experience things that most of us could never imagine and it’s time they were given the compassion, support and protection they deserve.

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Why the words “believe women” are personal

Posted by Barbara Ntumy on

Why the words “believe women” are personal
Inspired by the current conversations and the bravery of the many women speaking up, we’ve put together our believe women collection to add to the conversation, help shift the culture of sexism and misogyny by boldly declaring enough is enough on everyday apparel, and - echoing the words of Oprah in her mesmerising Golden Globes speech - march towards a new day dawning in which nobody ever has to say ‘Me Too’ again.

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